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INKLING LONDON


A STRATEGY + RESEARCH UNIT THAT HELPS BRANDS KEEP PACE

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INKLING LONDON


A STRATEGY + RESEARCH UNIT THAT HELPS BRANDS KEEP PACE

KEEP PACE

The big challenge for today's brands isn't keeping up with competitors. Nor is it keeping up with technology.

The challenge is keeping up with consumers.

 

WHERE WE CAN HELP

INSIGHT

Great research generates customer instinct, not just data.  Brands with instinctive understanding of their customer make faster decisions, better products, and content & comms that connect. 

To get there we fuse established research methods with the latest technology.

STRATEGY

Brand and business plans built on a true and instinctive understanding of the audience.

We seek out simple ways to navigate increasingly complex operating environments, helping clients to focus on what will make the difference.

ACTION

Agreeing a direction is one thing, getting everyone going in it is another. 

We use insight as the foundation for cohesive, joined-up activity across organisations.  From planning a CRM pathway to implementing Global strategy to managing product portfolios.


NEWS: OUR NEW TOOL FOR PATH TO PURCHASE

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WHO WE WORK WITH


WHO WE WORK WITH


REPORTS & GUIDES

VISIT OUR REPORTS PAGE TO GET ANSWERS TO THESE AND MORE


SOME RECENT WORK

MOONPIG

How do you evolve from an up-start challenger into a grown-up category leader, without losing what makes you you?

Online retail is now the norm. This hasn’t only hit traditional bricks-and-mortar brands, but also online pioneers.  Brands that used to get away with a niche approach now find themselves in the mainstream, having to compete for a wider audience.

Working with Moonpig’s in-house creative team, blending quant and digital qual, we looked at how the brand identity could evolve across the whole experience, from comms to packaging to apps.

 

MICROSOFT

How do you get a global organisation - and all their agencies - to research, agree and sign off a comms strategy in under a month?

"With the speed and requirements of the project, I felt in very safe hands.  Anything which can drive people towards the kind of quick strategic actions they did is a great piece of work."

- Lara Biddiscombe, Senior Manager, Marketing Insights, Microsoft

 
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ABSOLUT

How do you convince bars that yours is the brand to stock, despite being more expensive and spending less on ads than the competition?

Following the seismic shifts in shopping habits over the past decade, it’s critical for brands and retailers to work together to understand and exploit their partnership potential.

Using Experience Workshops we brought to life the impact that the brand a bar stocks has on its own brand image, in a way that made it impossible for Absolut’s on-trade partners to ignore.

 
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BA

How do you match the media environment of an airport to a creative approach that works for that stage in the purchase journey?

As we all know, one of the core principles for great communications is to ensure the message and the medium work together. 

We worked with BA’s Gatwick team to understand the airport arrival and check-in mindset, and help them get to a brief for comms that would not only cut through in the moment but have enough impact to influence decisions that might well be made months down the line. 

 

MOO.COM

How do you turn a niche passion brand into a global player, without alienating the core?

"They felt like part of the MOO family the minute they walked through the door. It was really important that we found a partner that understood our brand and business quickly. We were impressed with their ability to ask just the right questions, including the ‘hard’ questions. Refreshing to work with, honest, realistic, hard-working and down right smart.  I couldn’t recommend them enough."

- Teresa Pereira, Head of Brand, MOO

 

FEMALE DESIRE

95% of women think advertisers don't understand what they find attractive - how do we start creating communications that pull women in rather than turn them off?

A focus at Inkling is helping companies keep pace with the big shifts in consumer behaviour that will affect their business.  Most recently, we've been looking at the need for businesses to radically change their assumptions when talking to women. Download the 'Dimensions of Desire' report.


WHO WE ARE

Inkling was born with a simple mission: get to insight that energises.   Too much strategy lags behind the customer, too much research never leads to action.

Central to our ability to help companies keep pace is the combining of an Input Expert (the researcher) who can source insight with rigour - with an Output Expert (the strategist) who can apply that insight with imagination.  It’s in the fusing of these two that the energy is created.

Inkling is based in London and operates internationally.  The Managing Partners are Alice Salisbury and Louise Flett.

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Louise Flett

Louise has spent the past 15yrs helping blue chips and start-ups alike strengthen their strategic core, even as the ways they connect with audiences expand

Her knack for helping organisations bring ideas to life across every part of the business has allowed her to work on all the best bits of the comms mix, at agencies such as Naked, Havas Work Club, glue and MPG.

Louise partnered with Alice to found Inkling, where she leads the strategy division.

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alice salisbury

 

Alice has always believed that nothing helps a company see a problem in a new light like the fresh eyes of the consumer.

She's put that belief into practice, as both researcher and planner, at the likes of Flamingo, M&C Saatchi and BBH.

Frustrated by the increasing gap between company strategy and customer understanding she co-founded Inkling, where she leads the research team.