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THE BIG 7

Whilst we don't believe you can form-fill your way to great creative work, we do believe in discipline; asking yourself the right questions to get under the skin of an issue. Behind every great idea there is firm strategic scaffolding that lifts thinking above the mediocre.

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DESIRE SCORNED

Brands are having a hard time connecting with modern women. Research by Inkling London tackles this by starting with the most primal, instinctive area of all: desire. In our study involving over 2000 women fewer than 5% agreed advertisers understand what they find attractive. 

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STRATEGY+ACTION

Too much strategy never makes it off the page and into action. Too few big ideas result in no more than a small step on. Why is so much strategy spinning its wheels?  We’ve compiled 5 simple mantras to consider next time you need to get those wheels moving forwards again.

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COURAGE CARDS

There's no shortage of advice on how to stop meetings sucking time without producing results, from banning powerpoint (Jeff Bezos) to vigilante CEO appearances (David Sacks, PayPal), to walking out if it's not doing it for you (Elon Musk). 
We'd rather play cards.

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